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"CYA" Covering Your Assets" Part 2 |
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Title: "CYA" Covering Your Assets" Part 2
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This class was created after many of the $30,000 Seminar attendees asked for more information about copyright and how to work with it.
After finding herself in the midst of a “miss-use” situation with a client, Jimmie moved forward to US Federal Court. Through the dealings and conducting research on this case, a whole new level of business opened up that she didn’t know existed. That level is what sets ad agencies apart form the average promotional products distributor business. It’s the understanding of how to sell copyrights that can add profit to your company’s bottom line.
Jimmie is not an attorney nor is she practicing law without a license but she will share important information and knowledge gained from these experiences with her audiences. If we handle artwork in our business, we handle copyright issues and most of the time, we don’t even know it.
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Time: 1.30 hrs
Description of Content:
Do you know about copyright issues surrounding the art that you are having printed on promotional products? Did you realize that you can sell copyright use over and over again? During these 90 minutes of discovery we will examine some basic laws of copyright, your responsibilities, simple ways to protect yourself and how to increase your profits.
Learner Outcomes:
1. Review some of the basic laws of copyright including ownership, registration and infringement.
2. Determine what it means to “sell the rights” of protected materials
3. Discover where to go to get more information on the subject of protecting “intellectual material”.
Required Audio/Visual Equipment:
LCD Projector (may rent mine)
Wireless Microphone
3M Flip chart |
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